Apple launches Biggest Back to School Promotion Ever
Apple has initiated it’s 2008 Back to School campaign today on their site
The bottom line of the promotion is that students who buy a Mac between now and the start of school get a free iPod touch, that’s a $299 value.
(In prior years students only got an iPod valued at $199)

In addition, students get much better pricing on their computers, MacBook Airs are only $1699(saving $230), regular MacBooks are $999 and the savings continue up to the MacBook Pro and iMac lines.
The site is nicely designed, located at http://apple.com/backtoschool and features some of Apple’s slogan writers better lines, like :
and, my favorite