AuburnCom Weblog

Everybody has experienced the super long lines at the Bank and the Post Office, these are two lines that you simply have no choice but to wait and be patient, I usually bring a good book or the latest issue of Make Magazine to keep me busy while at the post office.Some lines though you have a choice about, Safeway or Wholefoods or Trader Joes, if you happen to run into one of these for a liter of Organic Milk at the wrong time (5-7pm M-F) you’ll be met with a 20 minute line at the checkouts, Grocery stores can pretty much get away with this as we’re very loyal to our grocers.Technology and impulse buy stores can not afford to have long lines, this is what makes me such a fan of the service and efficiency in the Apple stores, every employee (down to  the Geniuses) seem to have handheld (or for Geniuses desk bound) payment consoles that allow anyone paying with credit or debit cards to pay for their product on the spot, be that in the middle of the floor, buy the door, perhaps even outside the store, I absolutely love this method of paying for purchases, it’s truly convenient and saves you the five minutes of will I won’t I pondering that you have when purchasing a Nintendo Wii at Best Buy.This great checkout system will enable the Apple store to process incredible numbers of sales this Friday when the Apple Store begins selling the iPhone at 6pm, in fact the Apple store using their ‘Swipe’n'Go’ (Registered TM of Auburncom) will probably be able to process fifty transactions in the same time that the AT&T stores process ten.It’ll be a truly great experience and those folks that are a hundred (or five hundred) places back in line at the Apple Store Fifth Avenue will probably be stunned, when they have completed their transaction by 6:30pm (maybe that’s exaggerating), nevertheless, you can bank on the fact that the checkout process for Apples customers on Friday will be as simple, easy, quick and pleasurable as all of Apples range of products and services.